About us
We live in a new age of democracy. Not just via the ballot box or referendum, but through the text, the tweet, the file share, the flash mob, the viral, the download, the discussion board. Instant messaging, instant communication, instant response.
But this is not just a communications opportunity, it’s also a threat.
The internet has set us free, but everywhere companies are in chains.
People have more and more opportunity to talk to each other, but less and less time to listen to organisations and what they have to say. With one eye on the blackberry, one eye on the iPhone and one hand on the Wii, no wonder people talk about “continual partial attention”.
People are more cynical and disengaged. Trust in institutions had declined sharply, even before MPs and bankers made their contributions.
It's no longer good enough to "tell", or even "show" your credentials. It's about dialogue, co-creation, taking people with you.
And it's far more than trust which is at stake. It's about earning legitimacy and a licence to operate in an increasingly sceptical world. Deference to a perfect, flawless reputation died with the Queen Mother.
So how do you get heard? How do you make a connection, become part of the conversation, earn brand currency?
Not by shouting louder, but by recognising the rules have changed. The audience – demanding, contrary, inattentive consumers, customers and citizens – are most in control. Disorder rules and now it's personal. It's you and the guy behind the screen.
Whether you want to make a connection, create a platform, join the conversation, or just be heard and understood.
We know the new terrain, we understand the new rules, we are architects, not decorators. We can be your guide.
Embrace disorder.
